Price

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An easily understood concept, the price is how much a thing cost. But when analyzing the periodical, price plays an important role, affecting its perception and identity. Laurel Blake in “Endgames: The Politics of The Yellow Book or, Decadence, Gender and the New Journalism” discusses the significance of The Yellow Book’s price:

“By this time in the century, when monthly reviews were selling for about 2 shillings to 2s 6d, magazines for 1 shilling, and old (expensive) quarterlies for 6 shillings, the 5 shillings of The Yellow Book is toward the upper end of the marker for periodicals. However as a cloth bound book, it was priced at a shilling less than cloth bound, one-volume novels at 6 shillings…Poised between the periodical press and the book as The Yellow Book was, it may have appeared costly to its target readership…” (60)

The Yellow Books price, like many of its other qualities, distinguishes it from other periodicals, placing it between periodicals and books. Further the price hints towards the commercial market, the target readership, for the magazine, which helps to realize the magazine’s context. Price in relation to context comes up in The Modern Journals Project‘s “How to Read a Magazine” under its section “Magazine Contexts #2: The Business of Publishing a Magazine”.

Sources

Blake, Laurel. “Endgames: The Politics of The Yellow Book or, Decadence, Gender and the New Journalism”. Essays and Studies, vol 48. Suffolk: St Edmundsbury P, 1995. pg. 38-64. Print.

“How to Read a Magazine”. The Modern Journals Project. Brown and Tulsa Universities, ongoing. Web. 20 October 2015.

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