Prospectus

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Prospectus:
A prospectus is a printed statement that describes a forthcoming enterprise such as a publication, course, or business. It is distributed to prospective buyers, investors, or participants.

The word “prospectus” dates back to 1770-80, originating from the Latin verb “prospicere” (pro-‘forward’ + specere ‘to look’), literally meaning “view, prospect.”

The prospectus was an important promotional tool for Victorian periodicals. The prospectus for the The Yellow Book 4 stated the volume would be published on the 16th of January 1895 and included a table of contents that forecasted two art pieces by P. Wilson Steer. Interestingly, the prospectuses for The Yellow Book volumes 2, 3, and 4 had the same image as the covers of those volumes, while volumes 1 and 5 did not.

Sources:
http://www.merriam-webster.com/dictionary/prospectus
http://1890s.ca/Promotional.aspx?p=The%20Yellow%20Book&c=8