Typography refers to the appearance of printed text and the way in which this text is arranged to emphasize visual elements. Typography and elements of format were significant in fin-de-siècle literary periodicals of the 1890s. For instance, in the Yellow Book, typographical elements include the use of Caslon old-face typeface, as well as the decorative use of white and black space and exuberant borders and designs by artist Audrey Beardsley. These elements of format were significant in the Yellow Book as it critiqued anti-commercialism through its use of typography.
“The typography of the Yellow Book, on the other hand, precisely encouraged this process of consumption by the reading eye. Through its mise-en-page forms a striking black and white design and is decorative to that degree, its comparatively generous leading of the lines encourages rather than resists the swift perusal of the page by the eye,” (Dowling 127).
“Typography,” Oxford English Dictionary Online. Oxford University Press, 2015. 24 Oct. 2015.
Dowling, Linda. “Letterpress and Picture in the Literary Periodicals of the 1890s.” The Yearbook of English Studies 16 (1986): 117-131. Web. 24 Oct. 2015.